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Research reports
24 questions to help buyers of social media research (Spanish)
These questions are intended to help users of social media research consider issues which influence whether a social media listening tool is fit for purpose in relation to a particular set of objectives whether qualitative, quantitative, or both. The...
Catalogue: ESOMAR Codes And Guidelines
Author: ESOMAR B.V.
June 15, 2012
Research reports
28 questions to help buyers of online samples (Spanish)
The primary aim of these 28 Questions is to increase transparency and raise awareness of the key issues for researchers to consider when deciding whether an online sampling approach is fit for their purpose. Put another way, the aim is to help...
Catalogue: ESOMAR Codes And Guidelines
Author: ESOMAR B.V.
June 15, 2012
Research reports
24 questions to help buyers of social media research
These questions are intended to help users of social media research consider issues which influence whether a social media listening tool is fit for purpose in relation to a particular set of objectives whether qualitative, quantitative, or both. The...
Catalogue: ESOMAR Codes And Guidelines
Author: ESOMAR B.V.
June 15, 2012
Research reports
AAPOR standard definitions
For a long time, survey researchers have needed more comprehensive and reliable diagnostic tools to understand the components of total survey error. Some of those components, such as margin of sampling error, are relatively easily calculated and...
Catalogue: ESOMAR Codes And Guidelines
Author: AAPOR B.V.
June 15, 2012
Research reports
28 questions to help buyers of online samples
The primary aim of these 28 Questions is to increase transparency and raise awareness of the key issues for researchers to consider when deciding whether an online sampling approach is fit for their purpose. Put another way, the aim is to help...
Catalogue: ESOMAR Codes And Guidelines
Author: ESOMAR B.V.
June 15, 2012
Research papers
Tell me what you want, what you really really want
This paper teaches how to generate the social media research results you desire regardless of what the true results are. It will show how to gather social media data from the internet using inappropriate sampling methods and how to select the wrong...
Catalogue: 3D Digital Dimensions 2011: (Online + Social Media + Mobile) Research
Author: Annie Pettit
October 26, 2011
Research papers
All fun and games?
This paper describes an experiment in which a single questionnaire was fielded in four different styles of presentation: text only, decoratively visual, functionally visual, and gamified. Respondents were randomly assigned to only one presentation...
Catalogue: Congress 2011: Impact
Authors: Theo Downes-Le Guin, Joanne Mechling, Erica Ruyle, Reg Baker
Company: Market Strategies International
September 18, 2011
Research papers
Insight simplicity
Striving for simplicity itself is nothing new. However, what has changed is the level of distraction in the current age. Within this context it is now difficult for decision makers to see the information they need. Successful insight delivery must...
Catalogue: Asia Pacific 2011: Increasing Value Through Simplicity
Authors: Sangeeta Gupta, Andrew Vincent
Company: PepsiCo
March 20, 2011
Research papers
